Branding
This statement is valid both for a personal brand and for an employer brand. In other words, this highlights the importance of reputation.
Your reputation is not just what you say about yourself, or your company, but also what others say about you. It is formed based on the experiences and interactions that people have with you, and this perception can either positively or negatively impact your brand.
Just as they say about opinions and images, that you only have 7 seconds to make a good first impression, it seems to apply to brands as well. Ok, and now read that again and replace “seconds” with impression! On average, it takes 5 to 7 impressions for someone to remember a brand, according to Pam Moore.
This means that a customer needs to see or interact with a company’s branding or messaging at least five to seven times before they are likely to remember it. These impressions can come from various channels such as social media, advertising, word-of-mouth, and customer experience.
In a never-ending run for being the best, people and companies forget about what makes them feel Remarkable. So, try to be distinct, not perfect! Perfection doesn’t exist, but unicity and distinction, do. Leave a mark wherever you go but be sure to be a positive one!
Owning your brand as an individual or as a company and being remembered is an ongoing process that requires consistent effort and investment in building a strong identity with interesting and inspirational stories, experiences, and actions.
